Carol Liao

linkedin | twitter

“Helaas pindakaas.”

I’m a graphic designer hailing from Los Angeles interested in creating memorable solutions. In a nutshell, typography, play, and experimentation define my work.

When I’m not at The Artificial, I’m thinking up some idiosyncratic side projects or exploring my new city. The most important thing to know about me is my deep-rooted passion for black forest cakes.

Logo Story

My typographic logo has five pieces of the letterforms detached. The subtraction is reflective of my love for minimalistic design and demonstrates how the subtractive process can create dynamic and whimsical solutions without being ostentatious.

In the animated version, pieces fly out into a swirling colorful gradient.

blog posts by Carol Liao

process
Creating a Design Test for Prospective Candidates
Carol Liao
April 11, 2017
For a single design position, it’s not unusual to look through a hundred candidates’ portfolios and résumés just to get to five interviews. Even with strong candidates, making the…
thoughts
The Communication That Makes an Outstanding Design Internship
Carol Liao
August 29, 2016
Many people who’ve worked with me know that I’m extremely passionate about the quality of internships. When I was studying, I had worked with mentors on all ends of the spectrum —…
Invitation
process
Classy or Fabulous
Carol Liao
September 3, 2015
process
The Artificial's Robots
Carol Liao
July 16, 2015
As a digital product agency, we work very closely with our technology. Our laptops, phones, and devices are used every day, but this week we’re dedicating some time to focus on the…
Main
inspiration
OFFF 2015
Carol Liao
May 11, 2015
thoughts
How I Learned to Embrace Familiarity
Carol Liao
April 14, 2015
During the past year, I’ve learned an incredible amount from working at The Artificial.
Main
inspiration
Light Therapy
Carol Liao
January 23, 2015
process
St. Nicholas Day Traditions in Europe
Carol Liao
December 5, 2014
Happy Sinterklaas!
Main
inspiration
Open Copyrights
Carol Liao
October 3, 2014
news
to [launch]
Carol Liao
September 12, 2014
A big thank you to all who came out to help us celebrate the official launch of to [icon]!
Main
news
Calling Tech-Savvy Designers
Carol Liao
September 9, 2014
Main
inspiration
Data Visualization
Carol Liao
August 22, 2014
Main
inspiration
Street Art
Carol Liao
August 1, 2014
news
to [beta]
Carol Liao
July 17, 2014
We’re excited to announce that to [icon] is now in beta! Our Kickstarter backers now have access to preview and test the site in progress
Main
inspiration
Pop Culture
Carol Liao
July 11, 2014
thoughts
One Week, Three Graduations
Carol Liao
July 8, 2014
Last week, three of the Netherlands’ finest design institutions handed diplomas to a fresh batch of talent.
Main
inspiration
Typography in the United States
Carol Liao
July 4, 2014
Main
inspiration
World Cup
Carol Liao
June 20, 2014
Main
inspiration
Avocados
Carol Liao
June 6, 2014
Main
inspiration
Massimo Vignelli
Carol Liao
May 30, 2014
Main
inspiration
Idiomatic Expressions
Carol Liao
May 23, 2014
Main
inspiration
Screen Printing
Carol Liao
May 16, 2014
Main
inspiration
Mothers & Design
Carol Liao
May 9, 2014
Main
inspiration
The Pixel
Carol Liao
May 2, 2014
Main
inspiration
Orange
Carol Liao
April 25, 2014
Main
inspiration
Chocolate
Carol Liao
April 18, 2014
Main
inspiration
Fun & Play
Carol Liao
April 11, 2014
Main
inspiration
Iconography
Carol Liao
March 28, 2014
Main
news
Welcome to The Artificial Blog
Carol Liao
March 18, 2014