Hans Gerwitz

“Design is what we call thoughtful building.”

I spend my life struggling to understand everything about both people and technology. It is a privilege to live through this cybernetic era as we work together to build a sustainable global culture.

Most of my passion energy goes into writing software, cycling, and writing.

Logo Story

The Artificial is inspired by the Bauhaus and its success in breaking down the “ barrier between craftsmen and artists” by blending design inspiration with engineering knowledge. In this spirit, I hand-coded my logo from SVG with the lettering style of Herbert Bayer.

Blog posts by Hans Gerwitz

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Week 223: Responsibilities
Hans Gerwitz
July 13, 2017

A year ago I wrote about our resistance to roles.Since then, half of the team is new but the character of the studio and our work has remained remarkably stable. I’ve been reflecting…

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Week 218: The Rift
Hans Gerwitz
June 5, 2017

We recently received payment for a couple of overdue invoices. Our established clients are invoiced after the work is complete, and this one insists on a due date of at least 2 months…

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Week 213: Bubbles
Hans Gerwitz
May 5, 2017

Since my last notes, we’ve been busy having fun. Shannon wrote about our trip to Belgrade, and last week we had a great Konigsdag (King’s Day). The Artificial rented a nice boat where…

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Week 210: Milestones
Hans Gerwitz
April 13, 2017

Two major milestones were passed last week. First, we have found someone who is both a culture fit and qualified to be an Artificial studio manager. Hopefully this will free Shannon…

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Week 203: Designing Design
Hans Gerwitz
February 23, 2017

We passed our 200th week and I didn’t notice. Our 4th anniversary is coming soon, but celebrating that will wait for summer; April is already disrupted by Resonate and King’s Day.

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Week 189: The Boys' Club
Hans Gerwitz
November 15, 2016

Last week, we all went to Lisbon to attend Web Summit. This is essentially the SxSWi of Europe—attendance is large and largely oriented towards the business and marketing side of software…

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Week 180: Diversity
Hans Gerwitz
September 14, 2016

The weather has been nice, so we have the office open. (And this office really opens.)Occasionally (and always during Tuesday’s lunchtime), carilloneur Boudewijn Zwart plays an assortment…

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Week 169: Roles
Hans Gerwitz
June 30, 2016

At this point, calling these “week” notes has become a farce. I continue to use the title ironically.The Artificial is now into our third year! We will celebrate with a summer party…

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Week 154: Considering Growth
Hans Gerwitz
March 17, 2016

In Boris van Hoytema’s self-written job description he wishes to help his company grow “not faster than it can, not slower than it should.” This is the crux of our current outlook…

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Week 148: The Mundane
Hans Gerwitz
February 5, 2016

We’re having a calm period at the moment. There are two projects underway, but one is well ahead of schedule and the other is straightforward support during implementation of a very…

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Week 146: Expectations
Hans Gerwitz
January 18, 2016

When Shannon and I started The Artificial 145 weeks ago, I found the “weeknotes” of existing agencies such as BERG and Go Free Range often helpful for orienting myself.I hope to…

thoughts
How Will “Privacy” Limit Apple?
Hans Gerwitz
June 7, 2015

Apple’s been creeping towards privacy and encryption as a differentiator for some time, but last week’s address to EPIC was explicit. Tim Cook accused their neighbors of “lulling their…

thoughts
Microsoft and Minecraft
Hans Gerwitz
September 15, 2014

Minecraft is a ridiculously popular game that blends exploration and creation.

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inspiration
Resonate 2014
Hans Gerwitz
April 2, 2014