When Monolith approached The Artificial, they were still at the early phases of developing their product, a tool for retailers to optimize their in-store conversion. A traditional project approach wasn't feasable, so we did a small series of sparring sessions instead.
Monolith uses one branded visualization to summarize a retailer's performance. More than a logo or a color palette, this visualization represents their brand. We did a series of quick iterations to explore that combination of value and recognition.
A complicated interface with multiple visualizations can easily confuse users by reusing visual techniques to mean different things. We held a workshop with Monolith to map what they wanted to say with their interface to unique and consistent methods of saying it.
Creating visualization guidelines
After the workshop, we captured our decisions in a series design guidelines for the in-house designers and developers to apply to the tool. Rather than focusing on concepts like color and iconography, the guidlines were based on concepts like confidence, comparison, and change.