When Philips Sonicare decided to include a connected breath measuring device as part of their oral health offering, they approached The Artificial to help create an inspiring digital experience.
Finding the Right Metaphor
Bad breath tends to yield unsightly visuals, especially in medical paraphernalia. The challenge was to find a metaphor that was both visually interesting while also hinting at the mechanics of what the product was doing.
At sketch fidelity, we quickly worked through dozens of options to narrow to the most motivating and on-brand visualizations.